Online Marketing : A study of users’ attitudes in the context of Blogs and Communities

The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as i...

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Bibliographic Details
Main Authors: Rahavard, Farshad, Andreasson, Lars
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1344