Value co-creation as practice : On a supplier's capabilities in the value generation process
How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the...
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| Format: | Doctoral Thesis |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14686 http://nbn-resolving.de/urn:isbn:978-91-86345-16-7 |