Harnessing the Social Network : The use of Facebook in marketing

ii Bachelor Thesis in Business Administration / Informatics Title: Harnessing the Social Network Authors: Utre Pudzemyte, Trajche Kralev, Viktor Zaunders Tutor: Börje Boers Date: 2010-12-08 Subject terms: Social Media, Social Networks, Online Marketing, Relationship Marketing, Online Retailers, Face...

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Bibliographic Details
Main Authors: Pudzemyte, Urte, Zaunders, Viktor, Kralev, Trajche
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2010
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14820