The face of a company : A study of brand identity in a management consultancy firm
Problem: Today a brand means more than just an image or logo. Employees often see themselves as the brand and feel a connection to it. Since a brand is representing and telling us something about the company and its consultants, it is important to describe what is contributing to eventual brand iden...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15650 |