Exploring Value Creation Derived from Celebrity Consumption : The paradigmatic elements of Celebrity Negative Information
The celebrity status is seen in a wide variety of domains that ranges from entertainment, to sport, to politic communities. It operates as a way of providing distinctions and definitions of success within those domains (Marshall, 1997). The purpose of the thesis is to investigate the paradigmatic el...
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-17843 |