Strategic renewal in retail companies by means of social e-commerce
Social media has changed the way of communication and information exchange while e-commerce was a big inno- vation in retail business. The merge of social media and e- commerce has created social e-commerce which is a new phenomenon in retail business during past few years. More and more companies d...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18127 |