Decision-makers’ Attitudes and Behaviors Toward E-mail Marketing
Background E-mail marketing is used to get consumers’ attention to one’s products, services, need, etc., and ultimately to get them to act in a specific way. How consumers are affected by E-mail marketing is a topic that has not been thoroughly investigated even though it is of great interest due to...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18416 |