Comprehending Organizations Cultural Compatibility as a Success Factor in Alliance Formation : Five Case Studies on Cultural Compatibility
Problem: To compete effectively in today’s global market, organizations are eager to expand their operations abroad. Entering a partnership accounts as a preferred way of doing this. In order to be allowed to participate in many important markets, corporations must recognize the influence of cultura...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18536 |