The Role of Online Reputation Management in Strategic Business Decisions in Ericsson
With this immensely and immeasurably growing Internet technology, the need for onlinereputation management (ORM) is also growing accordingly. It is increasingly seen as animportant means by firms to create stronger alliance between customers and the firm (Bealand Strauss, 2008). ORM is relatively ne...
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19508 |