How could cosmetic companies use social media in times of crisis?
Purpose This thesis aims to provide guidelines for cosmetic companies on how to use social media in times of crisis. Background In today’s society, cosmetic companies can face crises that can vary according to their level of impact and their level of controllability. These crises can go viral and re...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23903 |