Global Consumer Culture : A qualitative study on how consumers construct global selves through consumption.
Background: Globalisation is changing the world and our daily lives are governed by products and images originating from other countries and other cultures. Globalisation influences consumer culture and different authors have argued for the emergence of global consumer culture. However, previous lit...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-24262 |