Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing
It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increa...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26665 |