Innovation in Swedish Restaurant Franchises

Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. Due to the dynamic business environment today, companies need t...

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Bibliographic Details
Main Authors: Loikkanen, Jenny, Mazura, Jekaterina, Schrader, Jelena
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26731