How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions

Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion.  It is crucial for social...

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Bibliographic Details
Main Authors: Rusanen, Hanna, Lashkova, Alena, Luoma-Nirva, Pinja
Format: Others
Language:English
Published: Högskolan i Jönköping, Internationella Handelshögskolan 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779