How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions
Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion. It is crucial for social...
Main Authors: | Rusanen, Hanna, Lashkova, Alena, Luoma-Nirva, Pinja |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2015
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26779 |
Similar Items
-
Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective
by: Chen-Yueh Chen, et al.
Published: (2021-01-01) -
The Role of Social Media in Entrepreneurship: a Conceptual Case Study
by: Iwona Lupa-Wójcik
Published: (2020-12-01) -
Purchasing sustainable fashion : How to accelerate consumers’ willingness to act and their actual actions
by: Leijon, Louise, et al.
Published: (2017) -
Perception and Consumer Behavior of Halal Product Toward Purchase Decision in Indonesia
by: Much Djunaidi, et al.
Published: (2021-08-01) -
PERCEPTIONS AND EXPERIENCES OF CONSUMERS FROM ROMANIA REGARDING POTATOES PURCHASING
by: Mihai-Octavian Naghiu, et al.
Published: (2018-12-01)