Attitudes toward luxury apparel : An analysis of the differences between Swedes and Italians
Some authors sustain that even though literature that regards branding of consumer goods is constantly expanding, there is not enough focus to what concerns the attitudes of consumers toward fashion luxury apparel. The purpose of this thesis is to discover the differences in the attitudes toward l...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2015
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26811 |