Omni-Channel Retailing : Blurring the lines between online and offline
Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27392 |