How to stay relevant in a time of digital marketing : Investigating the perspectives of marketing agencies and business firms.
Background: We certainly live in a digitalized world, most of the European countries will have at least half of their population being smartphone users. Marketers wants to use social media marketing as a way to both reach and interact with their consumers, in a fashion that has not been available be...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2015
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28756 |