Fair-skinned and Happy housewives : How women are portrayed in advertisements in Mexican fashion magazines
Advertising has a powerful role in today’s society, especially since we are constantly surrounded by it. Advertisement does not only encourage people to make decisions about their purchases but has a big impact on the culture (Lin & Yeh, 2009; Lindner, 2004). Hence, it is a big factor of cre...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29494 |