Strategic Alignment and its influence on Purchasers : Propositions for constructing the strategic alignment
Purpose The purpose of this research is to contribute towards a deeper understanding of the strategic alignments influence on the purchaser and how the alignment can be constructed to be more supportive for the purchaser. Methodology The empirical data were collected through interviews and document...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30811 |