International Branding Strategies : In Swedish and Russian Fashion Companies
There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to...
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31734 |