Commercialising social media : a study of fashion (blogo)spheres
A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social m...
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| Format: | Doctoral Thesis |
| Language: | English |
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Stockholms universitet, Företagsekonomiska institutionen
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-32160 http://nbn-resolving.de/urn:isbn:978-91-7447-769-6 |