Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements
The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35638 |