Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints
Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. Problem:As e-commerce cha...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35648 |