9504016479
Branding strategies in the context of startup companies has been vaguely investigated. This is surprising since companies in the early startup phase recognize a need to quickly create brand equity in order to differentiate themselves from competitors to rise above the clutter in the market space. Th...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35678 |