9504016479
Branding strategies in the context of startup companies has been vaguely investigated. This is surprising since companies in the early startup phase recognize a need to quickly create brand equity in order to differentiate themselves from competitors to rise above the clutter in the market space. Th...
Main Authors: | Strindemark, Emil, Johansson, Philip |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2017
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35678 |
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