Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. Luxury brands major fo...

Full description

Bibliographic Details
Main Authors: Kejmar, Patricia, Stefansson, Jennifer
Format: Others
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2017
Online Access: