Books, Brands and Buzz : The influence of the author’s brand andrecommendations and reviews when generationY, in Sweden, selects a book
Main Authors: | , , |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2017
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35810 |