Cars and Environmental Values : A Rhetoric and Semiotics Analysis of How Environmental CSR values are communicated on webpages at General Motors, Hyundai and Volkswagen
This study is performed by conducting a rhetoric and semiotics analysis on the ‘About Us’-section of the webpages of General Motors, Hyundai and Volkswagen with the aim of finding how the companies used environmental values in their marketing communication. The interest in the topic is a consequence...
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| Format: | Others |
| Language: | English |
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2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36274 |