Factors influencing attitudes towards VR as an advertising media : This paper will undego a study of what is effecting customer attitudes towards Virtual Reality as an advertising media
Virtual Reality (VR) is gaining more recognition and is evoking a public interest. The virtual technology creates a virtual world controlled by body movements. The VR usage areas are still limited to entertaining, but is continuously applying more fields of usage. Advertising is one of them. The att...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39915 |