Factors influencing attitudes towards VR as an advertising media : This paper will undego a study of what is effecting customer attitudes towards Virtual Reality as an advertising media
Virtual Reality (VR) is gaining more recognition and is evoking a public interest. The virtual technology creates a virtual world controlled by body movements. The VR usage areas are still limited to entertaining, but is continuously applying more fields of usage. Advertising is one of them. The att...
Main Authors: | Tordsson, Frida, Tegebäck, Matilda, Varnvik, Malin |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Jönköping
2018
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39915 |
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