What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?
This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. This is an evolution of the multichannel marketing strategy...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39979 |