An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experi...

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Bibliographic Details
Main Authors: Lundberg, Elinor, Geel, Ronja, Hornebrant, Malin
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2018
Subjects:
marketing
experiential marketing
experiential retail
customer perception
value creation
value co-creation
impact value
think
act
feel
sense
relate
experience modules
experience providers
marknadsföring
upplevelsemarknadsföring
upplevelser
sinnesmarknadsföring
kunduppfatnning
kundupplevelse
värdeskapande
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39988

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39988

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