Corporate Social Responsibility in Chinese Media Industry : A Case Study of CCTV and Tencent

This thesis is a case study about Corporate Social Responsibility in Chinese media industry. The implementation of CSR in state-owned media companies and private media companies are different. The role that the government play in Chinese media companies implementing CSR were barely studied before. S...

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Bibliographic Details
Main Author: Wang, Xuan
Format: Others
Language:English
Published: Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap 2018
Subjects:
CSR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41335