Understanding Self-Branding in the Digital Age: Insights for Swedes

Problem: A changing economy bears many implications; precarity within employment, the restructuring of concepts, management of activities and the employment of tools reinforcing security. As a measure to procure and preserve employment in the modern market self- branding has been proposed. The value...

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Bibliographic Details
Main Authors: Lidman, Evelina, Romell, Annika
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44081