War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their e...

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Bibliographic Details
Main Authors: Nilsson, Jesper, Gustafsson, Joel, Ulriksson, Simon
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2019
Subjects:
Employer Branding
Swedish Banking Industry
Generation Y
Millennials
Recruitment
Employer Brand
Employer Attractiveness
Corporate Social Responsibility
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44338

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44338

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