Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. This thesis is a critical discourse analysis that takes interest in examining how th...

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Bibliographic Details
Main Author: Gerritsen, Anne lot
Format: Others
Language:English
Published: Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44457