How to capture that business value everyone talks about? : An exploratory case study on business value in agile big data analytics organizations

Background: Big data analytics has been referred to as a hype the past decade, making manyorganizations adopt data-driven processes to stay competitive in their industries. Many of theorganizations adopting big data analytics use agile methodologies where the most importantoutcome is to maximize bus...

Full description

Bibliographic Details
Main Authors: Svenningsson, Philip, Drubba, Maximilian
Format: Others
Language:English
Published: Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48882