Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness
Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48892 |