Does CSR really influence Millennials' purchase decisions? : A qualitative study on attitudes toward the fast fashion industry
Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a result of the frequent discussion on climate change. At the same time, consumers have attained further awareness regarding sustainability and how consumption impacts the environment. Further, the fast...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48960 |