"Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves
Abstract Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes m...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Jönköping University, Internationella Handelshögskolan
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51237 |