How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.
Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. Our study pinpoints two specific elements within brand loy...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52674 |