The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam
Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Jönköping University, Internationella Handelshögskolan
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52718 |