Transmedia storytelling in the music industry : The case of BTS
This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of B...
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Format: | Others |
Language: | English |
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Jönköping University, HLK, Medie- och kommunikationsvetenskap
2021
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54699 |