Transmedia storytelling in the music industry : The case of BTS

Transmedia storytelling in the music industry : The case of BTS

This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of B...

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Bibliographic Details
Main Author: Zuhadmono, Alvia
Format: Others
Language:English
Published: Jönköping University, HLK, Medie- och kommunikationsvetenskap 2021
Subjects:
BTS
K-pop
transmedia
transmedia storytelling
music and social change
transmedia music
audience engagement
fan activism
fandom
ARMY
sustainability
Media and Communications
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54699

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54699

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