Successful Market Coverage Strategy- the Path to Retailers : A Study of the Bulgarian Office Products Retailers
Recently many academic researchers have become interested in the retailers as part of the distribution channel. Today retailers have grown so influential, that sometimes they take the functions of the wholesalers. The retailers constitute the road for manufacturers to the end market. Therefore, know...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7 |