A brand, a star and a goal : A study of the interaction between organizational and personal sport brands
With the increasing professionalism in Swedish sport comes an increasing awareness of the importance of brands. Athletes have become tools in the organizations’ efforts to enhance their brand. Also, the athletes’ personal brands have had increasing attention and the interactions between the organiza...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
2007
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-719 |