Customer Loyalty Research : Can customer loyalty programs really build loyalty?

Customer Loyalty Research : Can customer loyalty programs really build loyalty?

Background: During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The pop...

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Bibliographic Details
Main Authors: Romppanen, Maiju, Kellgren, Cecilia, Moradi, Ladan
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2007
Subjects:
Customer loyalty programs
customer clubs
Customer relationship management
customer loyalty
loyalty
Relationsmarknadsföring
Kundlojalitets program
Kundlojalitet
Loja-litet
detaljhandel
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729

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