Selecting location for a retail business : Comparing shopping mall and down-town commercial district in Jönköping
In every market, competition is a vital ingredient for any working market economy. Large stores like IKEA, OnOff and El-Giganten are often positioned in locations near each other. Shopping areas like Gekås have proven to have large attraction power towards the customers. In down-town shopping areas...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-894 |