Value Creation Process in the Retail Grocery Chain
Introduction: The retail market in the 21st century will be determined on how quickly and efficiently the retailer can respond to shifts in consumer demands. Due to the physical environment of the store (store value) and the interaction with the consumer (shopping trip value), the local retail store...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9436 |