Building brand equity at Huskvarna Motorcycles

Building brand equity at Huskvarna Motorcycles

Purpose The purpose of the thesis is to analyze the current challenges facedby Husqvarna Motorcycles in their brand building process, and todescribe ways in which applying the brand equity principles will enablean increase of the value of their brand. Background In the complex world of organizations...

Full description

Bibliographic Details
Main Authors: Storozheva, Yulia, Young, Stephen
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2009
Subjects:
brand equity
brand identity
leveraging the brand
brand meaning
brand responses
brand relationship
brand culture
Husqvarna Motorcycles
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9533

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9533

Similar Items